Filtra.AI
Hotel reputation management that turns guest reviews into action
Filtra.AI organizes guest reviews and feedback so hotel teams can see recurring themes across rooms, service, breakfast, cleanliness and the guest journey.
The guest journey behind the review
Hotel reviews rarely mention one thing. They mix room condition, cleanliness, breakfast, staff, check-in and location. Reading them one by one hides the pattern; grouping by stage of the stay shows which part of the operation needs attention first.
- Room condition, cleanliness and maintenance.
- Check-in, checkout and staff communication.
- Breakfast, amenities and value perception.
- Location and expectations set by photos.
Google and booking platforms together
Guests leave feedback on Google, booking platforms and internal surveys. Each channel has a different audience and a different response standard. Consolidating them avoids the trap of fixing only what appears on the platform with the most visible rating.
A routine that fits hotel operations
Daily, the team handles critical reviews and pending replies. Weekly, it reviews recurring themes with housekeeping, maintenance and front desk. Monthly, it compares properties and periods. The cadence keeps small issues from becoming a seasonal pattern.
What to look for
Use the themes below as management signals: frequency, customer impact, recurrence and the team responsible for the next action.
Frequently asked questions
How do I improve my hotel rating?
Fix the recurring themes in the guest journey, ask for feedback at the right moments and reply consistently. The rating follows the experience, not the request.
Should I respond to every review?
Prioritize negative and detailed reviews, but aim to reply to all. Responses show future guests how the hotel handles problems.
How do I compare properties?
Compare each property with its own history and with similar properties. Different locations, categories and demand profiles start from different baselines.
What should we do with OTA reviews?
Monitor them together with Google reviews, answer where the platform allows and route recurring themes to the same operational owners.
How do we involve housekeeping and maintenance?
Translate review themes into specific checklists and routines for each team. Monthly, review recurrence with them, not only with management.