Filtra.AI
How Filtra.AI works from feedback to reputation
Filtra.AI creates a structured feedback flow, organizes review signals with AI and helps teams turn customer voice into action.
From connection to first insight
The first step is connecting your Google Business Profile and, if you use them, your feedback channels. The platform organizes reviews and comments, classifies themes and shows the current picture: what customers repeat, what is unanswered and where the trend is going.
- Connect the profile and the feedback sources.
- Classify themes with a shared taxonomy.
- See the current picture by unit and by period.
- Define owners and priorities from the first list.
The weekly and monthly routine
Weekly, the team reviews new signals, replies to critical comments and works on the priority list. Monthly, it compares themes, response time and outcomes across periods and locations. The cadence is what turns the platform into results.
Roles and escalation
A local owner handles replies and operational fixes. A central team watches the consolidated view, shares standards and steps in on sensitive cases. Clear escalation keeps responses fast and preserves the context of each unit.
What to look for
Use the themes below as management signals: frequency, customer impact, recurrence and the team responsible for the next action.
Frequently asked questions
How long does setup take?
The initial connection is quick. Most of the time goes into defining the taxonomy, owners and cadence that fit your operation.
Do I need to change my current tools?
No. Filtra.AI can work alongside your current survey or support tools and bring the signals into one analysis layer.
Who should use the platform day to day?
Usually a local owner for replies and fixes, supported by a central team that monitors the consolidated view and standards.
How are sensitive reviews handled?
They follow an escalation path to the responsible team or central contact, especially when they involve personal data, legal risk or clinical details.
How do we know it is working?
Track theme recurrence, response time, unanswered reviews and the actions completed. Improvement shows up when the same complaint appears less often.